Xiaomi all set to start Production of LED TVs in India
Contributing to the “Make in India’ campaign, Xiaomi is set to start manufacturing LED TVs locally. Prior to that the company also had smartphone and power banks manufacturing plants in India. The new manufacturing facility has been built in partnership with Dixon Technologies. The area spans across 32 acres in a campus in Tirupati, Andhra Pradesh. The campus will have a production capacity of 1,00,000 Mi LED TVs.
Xiaomi took their steps into the Smart TV segment in the Indian market in February this year. And in just six months, the company has managed to sell over 5 million smart TV panels in the country. Recently, IDC has also reported that Mi LED TV has become the number 1 Smart TV Brand in India as per Worldwide Quarterly Smart Home Device Tracker, 2018 Q2. The new LED TV manufacturing plant will employ over 850 people. Initially, the plant will assemble Mi LED Smart TV 4A 32-inch and Mi LED Smart TV 4A 43-inch. Just last week, Xiaomi added features in their Mi LED TVs by adding voice search and Android TV support to the new line-up.
Manu Jain, VP and Managing Director, Xiaomi India said, “Xiaomi’s tremendous success in India has been primarily contributed to our commitment in India and we are proud to take the next step with the support of the state of Andhra Pradesh. After a successful smartphone journey, we are beginning a new chapter with Mi LED TV manufacturing in India. We are already the number one Smart TV brand in India, and we hope that with our increased focus on local manufacturing, we would be able to increase our supply and ensure we can reach out to many more Mi Fans.”
In March this year, the government had halved customs duty on ‘open cell’ panels, accounting for close to 70 percent of the cost of assembling LED TV sets, to 5 percent. Before that the customs duty on imported LCD and LED TV panels and import duty on TV sets had both been doubled.
Also, Chief Minister of Andhra Pradesh, Sri Nara Chandrababu Naidu said, “Andhra Pradesh continues to lead by example when it comes to Ease of Doing Business and the attractive policies for investors in the state, which is attracting blue-chip manufacturers in the field from all over the world. I have a vision of making Tirupati an IT Hub, offering a one-stop solution for leading electronics players encompassing the entire life cycle of an ecosystem in electronics from design to death.”
Talking about local manufacturing, Xiaomi already has six smartphone manufacturing units in India. The plants are in partnership with Foxconn and Hipad Technologies. The plants are spread across several cities in India such as Sri City, Andhra Pradesh, Sriperumbudur, Tamil Nadu and Noida, Uttar Pradesh. Further, over 95 percent of the company’s smartphones sold in the country are made in India only.