Instagram has just launched IGTV after reaching 1 billion monthly active users.
Now anyone can upload videos for Instagram’s new IGTV section, which will display them full-screen and vertically both ways. And the videos in IGTV won’t be limited to the just one-minute time limit; they can be up to an hour long.
Instagram saying it’s not immediately paying for any content on the app, nor will it start with any advertising but in future, there might be something like that. But the company is planning to make sure people making popular videos have a way to make money from their work.
“Younger audiences are spending more time with amateur content creators and less time with professionals,” said Instagram.
IGTV will be a separate standalone mobile application for iOS and Android, where videos will start playing automatically when the app opens.