Google Disappointed Over Uninspiring Growth of Android Nougat in the Market

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Traditionally, Google unveils its new version of Android at its Google I/O Developer Conference held every year in May, in California. Last year, the software giant presented the Nougat (Android 7). It has been a little over a year since then and it seems that Android Nougat hasn’t penetrated the market as much as Google hoped it would.

Android Authority states that Nougat’s market share is yet to touch the 10% mark as it currently stands at 9.5%. Previous two versions of Android are still reported to occupy up to 60% of Android’s market share while Android 6, on its own, holds close to 31.2% share and Android 4 at over 20%.These figures are true as of June 5, 2017.

Android Nougat
Android Nougat market share as on June 5, 2017.
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Clearly, Google has had higher expectations from its latest release as every new version of Android brings something new for the users increasing the usability factor. One of the reasons considered for Nougat’s slow growth is that many Android users are usually resistant to upgrade if the current software is working fine for them. Android, usually, is not the smoothest operating system out there and can be inconsistent in performance on a variety of phones which largely depends on the level of customization done on it. Hence, users may not be quick to jump to a newer version of the software unless they are keen to try newer features.

Another reason is that mid to lower range of phones running on Android, that form a large chunk of Android powered devices worldwide, always tend to get the update to the latest software much later. And of course, not everyone spends more money to buy a top of the line Android phone running the Nougat. Perhaps, Google should rethink its strategy regarding major software updates.

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