Asus launched ZenFone Max M1 and Lite L1 with competitive Budget Pricing

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Asus has launched two new budget smartphones in India. The smartphones are named as Asus ZenFone Max M1 and Zenfone Lite L1.  These are the budget offering from the company. Since this is the global first launch event which held in India, India will be the first to get this smartphone. Both the devices are exclusive to Flipkart and will be competing with the likes of Redmi 6 and Redmi 6 Pro & Realme  2.

Zenfone Lite L1 Zenfone Max M1

Both the smartphones run on Snapdragon 430 processor and come with free 100 GB Google Drive Cloud storage. Also, the smartphones will come with complete mobile protection. The devices are exclusive to Flipkart.

Zenfone Lite L1 features and specifications:

Zenfone Lite L1

Zenfone Lite L1 comes with 2GB of LPDDR RAM along with 16 GB of inbuilt storage. Powering the device is a Snapdragon 430 octa-core processor. The smartphone is expandable up to 256 GB via MicroSD card. the phone is 8.15 mm thickness. The device sports a 5.45 inch HD display with a resolution of 1440×720 pixels. The smartphone comes equipped with 13 MP primary camera with pixel master technology. The smartphone doesn’t come with fingerprint sensor but the device does have face unlock feature. The device has 5 MP selfie camera with features such as beauty mode, portrait mode, and HDR.

Zenfone Lite L1 battery and pricing:

Zenfone Lite L1

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The budget device is powered by a 3,000 mAh battery. The company claims it to be offering 17 hours of wifi browsing usage and up to 28 hours of 3G talk time. The device is priced at Rs 6,999 and available at Rs 5,999 for a limited time festive introductory offer.


Zenfone Max M1 features and specifications:

Zenfone Max M1

Zenfone Max M1 has a 5.45 inch HD display with 1440×720 pixels resolution. The back of the device has a metallic finish and the front has a 2.5D glass protection. The phone is lightweight at 150 Gms and has 82% screen to body ratio. Powering the device is an octa-core Snapdragon 430 processor. The phone will come with 3 GB of LPDDR3 RAM paired with 32 GB of storage. The device has a thickness of 8.7mm. Max M1 has a 13 MP primary camera with pixel master technology. The front has an 8 MP camera with features such as Full HD mode and beauty mode. The phone comes equipped with a fingerprint sensor and face unlock technology.


Zenfone Max M1 battery and pricing:

Zenfone Max M1

The Zenfone Max  M1 comes with a 4,000 mAh battery with a promise of 23 hours of wifi browsing and 36 hours of 3G talk time. The phone also has reverse charging technology. The smartphone is priced at Rs 8,999 and is currently available for Rs 7,499 as a limited time introductory offer.


Both the smartphone will come with complete mobile protection, free 100 GB of Google Drive Cloud storage and cashback offers from Reliance Jio. For connectivity, both the smartphones have a triple slot which can contain 2 nano sim and 1 microSD card, VoLTE, A-GPS, GLONASS.


At this price point, both the smartphones seem to be creating a tough competition in the budget category. what do you guys think? Let us know in the comment section. 


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